Quoting Rosa María Torres <rmtorres@fibertel.com.ar>:

>> As much as many of us don't like the idea, we have to engage in
>> "social marketing" to get air time for the good ideas and the good
>> efforts.
>
> To Sam Lanfranco:
> what exactly is (or do you understand by) "social marketing"?

Rosa Maria has asked her question in few words. I will answer it in few words?

All to often we think that the "goodness" of our
ideas, proposals and projects will speak for
itself. All we have to do is state it and remain
"pure" by not marketing it. Of course, we remain
"unpure" when marketing to our funders.

As a result we put too little effort into
(a) explaining the what, who and how, of what we propose, and to little time
(b) listening to see if we are bing heard, and if
others would like to say something in return.

Beyond that, when we do market we frequently do
so as a competitive strategy, competing with
others seeking the same funding. In other words,
we market upstream toward the funders, rather
than out to those we wish to work with (and help).

If private marketing involves media flows
designed getting the customer to buy your
product, social marketing is getting partner
buy-in to your efforts, and partner feedback on
what is good or bad about your efforts, and some
collaborative forward motion on intended deliverables.

Sam Lanfranco
Nearby Mon Oct 10 19:47:42 2005