Rheingold speaks to how both friendships and enmities are formed online and how people come together to support each other through misfortune. He gives the example of how computer-moderated communication enabled members of one Well community to send vital medical aid to a friend hospitalized halfway around the world. Rheingold goes on to show how communities can form by various electronic communication methods, using the conferencing system of The Well as one example. He also examines how people interact through mailing lists, live chat, and the fantasy cyberenvironments of online role-playing games. In the process, he questions what kind of relationships can really be formed in a medium where people can change their apparent identity at will.
This book questions whether a distinction between "virtual" communities and "real-life" communities is entirely valid. The Virtual Community argues that real relationships happen and real communities develop when people communicate upon virtual common ground. Rheingold also shares his far-reaching knowledge of how technology effects our social constructs. If you are involved in an online community, here is your cultural heritage. --This text refers to an out of print or unavailable edition of this title.
A virtual community is an online space where people interact in a social sense. Using easy-to-understand directions and practical examples, Webmasters will learn how to successfully create these communities on their sites, and master expert tips and tricks that will bring people back to their site again and again.
Easy, step-by-step instructions for the most popular solutions in text, 2D, and 3D
Shows readers how to create multi-user environments for their Web sites-in detail
Includes a multi-user companion Web site to encourage online discussions
CD-ROM contains the software you need to implement a virtual community in your Web-based community
Synopsis
Webmasters are invited to learn how to build a virtual community into their site using the three most common Web-based solutions. A virtual community is an online space where people interact in a social sense. The goal of almost every Web site is to get people to come back and stay for a while--accomplished with a Virtual Community. The multi-format CD contains all the software needed for implementing a virtual community in a Macintosh, Windows 95, or UNIX environment.
From the Publisher
A virtual community is an online space where people interact in a social sense. Using easy-to-understand directions and practical examples, Webmasters will learn how to successfully create these communities on their sites, and master expert tips and tricks that will bring people back to their site again and again. - Easy, step-by-step instructions for the most popular solutions in text, 2D, and 3D
Building relationships with customers has been a buzz phrase in many business circles for years. Now John Hagel and Arthur Armstrong declare that's not enough. They make a strong case that business success in the very near future will depend on using the Internet to build not just relationships, but communities. The payoff, they maintain, will be phenomenal customer loyalty and high profits. But, they warn, this race will definitely go to the swift. Here's a cyberspace book that could make your business future. Not everyone agrees with Hagel and Armstrong, but with stakes so high they deserves a serious reading.
David Warsh, The Boston Globe, April 5, 1998
"The book that is the current rage of the Internet marketing community--NET GAIN: Expanding Markets Through Virtual Communities by John Hagel and Arthur Armstrong--puts it this way: 'The appearance of the global computer network has set in motion an unprecedented shift in power from the producers of goods and services to the customers who buy them.'"
Former director of the Well, recent consultant to America Online, and current director of community development for Salon Magazine, Figallo knows what it takes to create a true community in cyberspace and what kinds of mistakes will torpedo the effort. Figallo believes that community comes from people, and so he begins by focusing on the human element. He writes about the groups that form online communities and how a community builder can foster the process. Figallo includes a great section on building a quality online staff. While he keeps technical aspects in perspective, Figallo doesn't shortchange them--he fully discusses types of interfaces and technical tools.
Figallo's discussion of the business side of a community is refreshingly hype-free. He provides excellent information on revenue models and support strategies. He further shows the advantages businesses can gain from creating or supporting online communities, plus what types of expectations are unrealistic. He believes, for example, that creating online communities is not a reasonable way to directly boost sales or provide a highly profitable income stream. He does show, however, that it can offer major corporate advantages in the same way that good public relations or other indirect marketing activities do. And while Figallo never claims that there's an easy formula for building the type of online feeling that brings people back again and again, he demonstrates with both theory and real-world examples how dedicated community builders can pull it off. --Elizabeth Lewis
Synopsis A detailed recipe for planning, developing, and maintaining a successful Web community, this title has a refreshingly practical perspective. Figallo explores the principles and techniques of hosting a Web community that allow a business to interact and build relationships with more customers than ever before.
Cliff Figallo shares his proven experience and vision for planning, developing, and maintaining a successful Web community. He also explores the many ways that hosting a Web community can benefit your enterprise. Cliff acquaints you with the basic tools and technologies involved and offers step-by-step explanations for everything.
Not Yet Available: You may still order this title. We will ship it to you when it is released by the publisher.
Here is a look at the workings of ECHO, a New York-based online community, by founder Stacy Horn, who runs the community and cherishes its eccentricities. ECHO is an example of "Cyberville" and, according to Horn, it is a place where people live much as they do in their own physical towns. Horn's story demonstrates how ECHO evolves and functions. While this is the story of one particular cyberville, members of ECHO experience the same joys, thrills, frustrations, and issues that members of every virtual gathering place--from small bulletin board systems to the giant America Online--face.
Horn highlights all the things you can expect to happen in an online community--thoughtful discussion, irreverent play, unabashed libido--and all the personalities you can expect to find--the clowns, the humorless, and the total jerks. In her personal style, Horn talks about what it is like to be a part of such a community both as a participant and as the person responsible for running it. She chats about how it looks and feels to judge whether a user should be banned or to introduce a celebrity like John F. Kennedy Jr. to the ranks. Horn also fills the book with excerpts from users' posts--many of them an excellent example of the bright banter that takes place when conferencing is going well.
Although Horn expounds on her own views on cybercommunity, she does so without pretense or pomposity. These are clearly personal views born of her experience and, even at her most forceful, Horn maintains a style that discourages readers from taking her discourse as The One Truth. Instead her writing shares the online world she's helped build and loves. Horn's personal tour of one small town in cyberspace has all the drama and humor of real humans interacting.
Addison-Wesley Pub Co; ISBN: 0201595532 ; Dimensions (in inches): 0.92 x 9.24 x 6.26
This wise and informative book explains how grassroots networks can be implemented at little cost in a socially directed way. As a founding member of the Seattle Community Network--one of the first and most innovative free networking projects in the world--Schuler provides great practical advice with a refreshing dose of social conscience.
Synopsis
The focus of this book is on the development, design and implementation of community-based networks. Common examples of such networks include library archive access, educational projects and government forums. This text illustrates the success stories of other groups who have already met the challenge of being on-line.
There are four primary issues probed here: the question of online identity in an environment where individuals cannot be seen; the question of social order and control in what is, at least on the surface, a largely anarchic environment; the structure and dynamics of online communities; and the cybercommunity as a foundation for collective action.
There's much here to provoke long discussions both online and off, such as the argument that the screen doesn't eliminate the consideration of racial identity so much as it allows for the development of nonvisual criteria for people to judge (or misjudge) the races of others. This book was compiled to be used in the college classroom, although it's not jargon laden or difficult to read. It will appeal to anyone who is professionally or individually involved with virtual communities. --Elizabeth Lewis
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A partir d'une vingtaine de rencontres avec des membres de micro-communautˆ©s ˆ©lectroniques, comment elles fonctionnent, combien elles coˆªtent. Un livre trˆ®s vivant qui permet de passer immˆ©diatement ˆÝ l'action en rejoignant la communautˆ© des lecteurs.
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NOTA: versiˆ„n espaˆ±ola de libro en inglˆ©s del mismo autor
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