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End-User Training: opening The Internet's bottleneck
by
Pablo Liendo
Networks and Development Foundation (Fundacion Redes y
Desarrollo, FUNREDES)
Regional Corresponsal
Daniel Pimienta
Networks and Development Foundation (Fundacion Redes y
Desarrollo, FUNREDES)
Head
December 1993
I. INTRODUCTION
It is a well-accepted phenomenon that there has been a tremendous
growth of a telematic meta-network known as "The Internet."
Nevertheless, the actual magnitude of the indicators depends on
what are we referring to as "Growth."
Historically, the first telematic networks were set in place by
selected groups of experts, basically coming from the computer
sciences. At those times, the Computer Industry contributed
heavily in financing the key element that made those networks to
grow: the computers. It is not surprising that the criterion used
then to measure the degree of growth of any particular network
was the number and capacity of linked computers (or "nodes").
The community served was closely related to computer centers, we
could therefore presume that it was not so difficult to count the
number of users per node.
Later on, another sector became eagerly interested in promoting
the expansion of the telematic services to be provided: the
Communication Industry. It became fashionable to talk about
"connectivity", even in a sense rather like an acquired Civil
Right. Newer and more traffic-intensive services have been
developed and more user communities have seen the potential of
networking. The growth indicators became the number and capacity
of links, and the degree of inter-networking as a result of the
protocols adopted. The number and mix of actual users became
progressively harder to figure out.
As the Information Industry comes in to play, there is a natural
shift towards the user community as the focus of analysis. At
this point in time we are presented with plenty of data compiled
over the past, showing a clear-cut tendency to increase both the
number of "nodes" and the number of users of The Internet. In
fact the tendency is such that by the first quarter of the XXI
Century the whole World population would be using the network..!
The authors hold the opinion that a variety of barriers will
render such forecasting highly unlikely. In order to develop a
network, the setting in place of computers and links are
necessary requirements to be met, but not sufficient!. We do
think that the true development of any network is measured by the
number (quantity) of active, effective and efficient (quality)
users of Computer Mediated Communication, CMC. Fortunately, many
technical barriers have been or are about to be solved. Even
financial barriers seem to be creatively addressed with some
success. Initially, a significant number of the pioneer users
were already familiar with computer and communications specifics.
Quite on the contrary, the overwhelming proportion of people to
become users of The Internet are poorly, if at all, literate in
these disciplines. Adding this to the increasing amount and
diversity (complexity) of resources representing the potential
benefit of the network, it seems pretty obvious that the main
bottleneck for The Internet to: a) keep growing and b) for its
user community to fully exploit its capabilities, is to provide
the proper training to the newcomers and indeed to improve the
degree of expertise displayed by many current users.
II. SEGMENTATION OF TRAINEES
Fortunately one of the most promising potentialities of The
Internet is its variety. It is present in the services it
provides (more than 350 different identifiable services on some
backbones), in the sectors it benefits (research, educational,
commercial, government, defense), in the geographic location of
its nodes (more than 90 countries), etc. We strongly emphasize
that its real power resides in the variety of its user community,
estimated at some 15 to 20 million people exchanging e-mail
through its gateways within more than 137 countries.
In fact the above mentioned variety is such that, in order to
support both the potential and actual users of The Internet, some
sort of characterization or segmental approach is needed. The
authors have participated in the development of a conceptual
model that depicts the universe of those users in a segmented
fashion. The initial groups identified were:
- People who have not even heard of Computer Mediated
Communication, CMC
- People who consider The Internet services as non-pertinent to
them
- People whose access is affected by socio-economical barriers
- People whose access is affected by technical barriers
- Actual (but unsatisfied) users.
Additionally, two other groups were identified: a) people for
whom these services do not directly apply, and b) actual users
who are fully satisfied. These two groups clearly deserve less,
if any, consideration within the scope of this paper.
We have enriched the model by including a new group:
- People whose access is affected by organizational barriers.
The model also considers a variety of actors which, in order to
keep the net working, interact either individually or as
organizational entities. Some of these actors are :
- Potential users
- Actual individual users
- User groups
- Information systems personnel (librarians, information
brokers, etc.)
- Educational related personnel (teachers, teaching aids
designers, andragogists, etc.)
- Policy makers (applications, network management, operational
requirements, routing, security, transport and services,
user services, science and technology organisms, academic
authorities, Parliament Members, politicians, etc.)
- Media specialists (mass media, scientific journalists,
mediatic experts, publicists, etc.)
- Sociologist (impact forecasting, evaluation and
interpretation, etc.)
- Cognitive and social psychologist (Multimedia, virtual
reality, etc.)
- Knowledge engineers (artificial intelligence).
- Linguists (language translation support, iconic grammar,
etc.)
- Node administrators (management)
- Network joint management personnel
- General informatics technical staff (memory and disk
management, interfaces, database design and administration,
backup, computer resource accounting, etc.)
- Network specific technical staff (hardware and software
computer and communication support)
- Publishing industry
- Computer industry (computers, routers, MODEMS, commercial
software, etc.)
- Telecommunication industry (PTTs, fiber optics, satellites
links, etc.).
In order to be comprehensive in our analysis we consider the
following categories:
Based on type of use and perspective:
- Actual
- Potential users
Based on exposure to CMC specifics and motivation:
- None
- Some but distorted or not enough to motivate
- Enough to motivate but not to be proficient
- Enough for proficiency.
Based on type of barrier:
- Absolute CMC illiteracy
- Relative CMC illiteracy
- Socio-economical barriers
- Technical barriers
- Organizational barriers
- None
Based on participation:
- End usage of CMC services provided
- Evaluation and suggestions for improving the system
- End user informational guidance
- End user technical support
- End user organizational support
- Education of actors about CMC literacy
- Policy making and enforcement
- Node or joint administrative management
- Financing
- "Non computist type" staff and end user interface
development
- "Computist type" staff and end user interface development
- Telecommunication infrastructure support
- Ergonomic, mediatic, linguistic and congnitional value-
additions
- Dissemination of news, proposals, resources available,
teaching material, etc.
- Research and development of new CMC services.
The Cartesian product of the above listed categories gives a
total of 1080 combinations! So, although we feel it is a
comprehensive and nice segmental approach, for the purposes of
this paper: end user training, let us confine ourselves to the
following two variables:
Trainee Segment:
- Potential end users not been exposed to CMC
- Potential end users partially exposed but not motivated
- Potential end users motivated
- Actual users but with not enough proficiency
Informational Content of Training:
- General presentation of Computer Mediated Communication,
CMC, as offered through The Internet
- Detailed training on basic services, mailing lists and
Bulletin Board Services
- Detailed training in on interactive information delivery
systems (Gopher, World Wide Web, Alex), directory services
(WHOIS, Netfind, X.500) and indexing services (Archie, WAIS,
VERONICA, on-line library catalogues)
- Detailed training on the alternatives to provide information
through The Internet
- Detailed trainning on how to get organized to run user
groups and information services related to The Internet
That leads us to the following final matrix:
CMC Not Motivated Not
Illiterate motivated (potential proficient
(potential (potential user) (actual
user) user) user)
Introductory A1 B1 C1 D1
Basic Services N/A B2 C2 D2
Advanced N/A B3, N/A N/A D3
Services
Information N/A B4, N/A N/A D4, N/A,+
Offering
Organizational N/A N/A N/A D5, N/A,++
Skills
[N/A] = Not applicable
[+] = Pertinent to information providers
[++] = Pertinent to User Groups, Joint Network Management, etc.
It is important to state that we are addressing the problem of
empowering end users of The Internet through training. This alone
is by no means enough. A lot of effort needs to be applied to
make some actors sensitive to these themes, in order to ask for
their adequate participation to the growth of the network. Some
of these efforts include:
- To provide a basic understanding of the implications and needs
of the setting in place and operation of this kind of networks,
addressed to those people who can alleviate the identified
barriers.
- To provide a basic understanding of the impact of CMC on social
development, addressed to sociologist, mass media, industrial
sector, etc.
- To provide the technical contents needed by the specialists for
developing teaching materials on the diverse topics of the CMC
- To negotiate with PPTs to become partners of the integral
growth of the network
- To promote the badly needed interaction among actors coming
from computer related fields and the rest of users. It should
make the former familiar with the justifiable limitations of
the later. In some instances it requires going all the way down
the details of some manual procedures to explore possible
automatic processes as support.
- Particular consideration is required by the financial aspects
of the setting in place and operation of networks.
- The prospective analysis of the coming in of the commercial
sector is mandatory.
- Much interaction is needed in order to take into consideration
so many variables involved in the emergent field of the CMC. It
is unquestionable that it represents a true new "Neoculture"
not to be taken lightly.
III. CURRICULA PER SEGMENT
Given the variety mentioned in the previous section one sees
clearly that no one single informational content could be chosen
to provide end user training. If we limit ourselves to those used
to build the previous matrix, we have a framework to define the
segments and its corresponding curricula.
First of all there should be a kind of "core curriculum" which is
aimed at providing a general but sound understanding of the
characteristics of the Computer Mediated Communication, CMC in
general, and its actual realizations within The Internet in
particular. The following is a list of topics to be addressed at
this Introductory level:
- Man as a Cybernetic Action Agent ("goal seeking" system)
- Role of communication (its contribution to the quality of
process and of product)
- Human information processing (basics of data, information and
knowledge)
- Man - man communication
- Man - machine communication (interface)
- Machine - machine communication (ABC of telematic network
infrastructure)
- Characteristics of the "Telematic Neoculture"
- Briefing on the telematic services most commonly used:
electronic mail, file transferring (FTP) and remote computer
use (Telnet)
- The Internet in a few words, figures and diagrams
- Concrete references to the systems locally available (access,
cost, limitations)
- Practical listing of the requirements to become an Internaut
- Human contacts to further pursue the apprenticeship about The
Internet
- Bibliography for further reading
By definition this core curriculum should be applied to all four
trainee segments considered.
Next comes the detailed training on basic services provided by
the Internet. The following is a list of topics to be addressed
at this Basic Curriculum:
- General review of the material covered at the Introductory
Level
- Basics of the local operating system (as related to the
subject)
- Communication software interaction
- File transferring software interaction
- Message administration software interaction
- Basics of the MODEM (what it is and basic commands)
- Transport network interaction
- Node interaction (user validation, terminal emulation,
services selection)
- Electronic mail (characteristics, addressing/routing, aliases,
writing, sending, receiving, replying, forwarding, bouncing,
saving, printing, deleting)
- Mailing lists (listing of topics and locations, subscribing,
reading, writing, listing their members, listing their
archives, getting back postings, unsubscribing)
- Bulletin Board Services (listing of topics and locations,
reading, writing)
- Bibliography for further reading
This basic curriculum should be applied to the potential user and
the actual but unskilled user. It should be also considered for
those potential users not motivated, providing that the examples
have to be carefully tailored based on the interests of the
group.
Next comes the detailed training on interactive information
delivery systems, directory services and indexing services
provided by The Internet. The following is a list of topics to be
mastered at this Advanced Curriculum:
- General review of the material covered at the Introductory and
Basic levels
- Gopher (description, locations, navigating, typical
interaction)
- World Wide Web,WWW (description, strength and limitations,
interaction)
- Alex (description, interaction)
- WHOIS (description, locations, interaction)
- Netfind (description, interaction)
- X500 (general specifications)
- Archie (description, selecting, connecting, variables,
searching, reading, saving)
- WAIS (description, selecting, searching)
- VERONICA (description, logical operands, interaction)
- On-line library catalogues (options, listing locations,
variety of interactions)
- Foreseeable future implementations (voice and image, AI,
artificial assistant)
- Bibliography for further reading
This advanced curriculum should be applied to the actual but
unskilled user. It should be also considered for those potential
users not motivated, providing that the examples been carefully
selected for the interests of the group.
Some specific curriculum is needed for training people to enable
them to provide information systems through The Internet. The
following is a list of topics to be reviewed at this Information
Provider Curriculum:
- General review of the material covered at the Introductory,
Basic and Advanced levels
- Different perspectives (source, editor, transcriptor,
operator, end user, broker)
- Input load volume and human limitations ("Diabetes
informaticus")
- Selective dissemination of information through The Internet
- Briefing on mediatic techniques applied to interfaces
Multimedia
- CD-ROM (remote access)
- Briefing on database systems (design, updating, remote access,
searching, saving results, printouts)
- Administration techniques (access control, billing, security,
integrity, privacy)
- End-user support
- Financing
- Bibliography for further reading
This information provider curriculum should be applied to some
actual but unskilled user, and it could also be considered for
those potential users not motivated, providing that the examples
been carefully selected for the interests of the group.
Some specific curriculum is also needed for training determined
people to enable them to get organized in order to run user
groups and information services related to The Internet. The
following is a list of topics to be addressed at this
Organizational curriculum:
- General review of the material covered at the Introductory,
Basic and Advanced levels
- Overview of the actors related to The Internet (listing and
roles)
- Definition of organizational coverage of each entity (User
Group, Node, National Network, etc.)
- Dealing with The Public
- Dealing with policy makers and authorities
- Dealing with information providers
- Dealing with the mass media
- Dealing with technical staff
- Dealing with International Organizations
- Dealing with other groups and networks
- Financing
- Evaluation techniques
- International Meetings overview
This organizational curriculum should be applied to those engaged
in activities related to this field but from an organizational
entity.
IV. TRAINING METHODS AND TECHNIQUES
As can be seen from the previous sections, the skills needed to
fully participate in the growth of The Internet is wide and
diverse. Hence the training methods and techniques can not be
uniform.
At a very macro level it is fair to state that no matter the
training used an Internaut should be familiar with:
- The basics of information as a resource
- The impact of communication on the quality of processes and
products
- The nature of the so called "Telematic Neoculture"
- The interaction of the different actors involved.
- The fluent use of the CMC services locally available
- The cost and financing of this powerful tool.
It is important to tailor the curriculum to the objective needs
of the prospective user. It is so fascinating (but so extense)
the knowlwdge base related to The Internet that a real effort is
needed to avoid overwhelming the trainee. Also it is very easy to
bias the emphasis on its technical aspects on detriment of its
tremendous social, political and economical implications.
Almost every country has some kind of organization linked to The
Internet. This provides a unique opportunity to share experiences
and resources from each other.
An innovative and very promissing strategy would be to make that
as many proficient users as possible "adopt" one newcomer each,
in order to foster their training.
Numerous documents at different levels hace been written on many
of the topics listed above. Furthermore, many of those documents
are available on line. A critical mass of monographs are already
at hand to be used either as textbooks for formal courses or as
reference material for self training.
Progressively we have witnessed the introduction of distal
education techniques for introductory courses about and through
The Internet. Some effort should be done to evaluate the relative
success of those initiatives and to improve next releases.
It is not casual that the vast majority of people not initiated
or minimaly benefiting from the CMC as offered by The Internet is
not English speaking. Therefore if not for some other reasons a
massive effort is to be done in order to provide documentation
for training in the prevalent languages of the regions where
those people belong.
There is a widespread agreement on the promissing potential of
the so called "Nintendo Generation". For those luckly enough to
receive informal (or formal) training in computer based gadgets,
being them for fun or as tools for education, at an early age,
are prone to become Internauts without major traumas. For the
incorporation of them it seems to be just a matter of time. Quite
on the contrary is the case of adult people, already specialized
in technical or humanistics fuilds but who have missed the
interaction with the above mentioned devices. Not only they lack
that joyful experience but the do not have the attitude, the
time, or even the intelectual flexibility to embrace a totally
new environment.
It is not that easy for a socially differentiated adult to
develop a whole Neoculture as the telematic one. It is at all
possible but not necesarilly easy. Therefore some techniques
borrowed from andragogy (adult education) are imperatives.
Particular potential display some techologies such as multimedia
in order to develop self administered training with the
unequivocal advantage of reinforcing the key issues to be learned
and to do so at one's pace. It is invaluable the benefit of
simulating a telematic session but without being connected. Thus,
one can spend all the time needed in grasping the lessons,
without being penalized by connection or remote computer usage
charges.
Another resource to be applied is the mass media. The level of
professionalism achieved by this sector and its coverage makes it
specially suited for dissemination of information on these
topics. After all, we are talking about an audience which is the
size of the World population. No kidding..!
V. CONCLUSIONS
The CMC as offered by The Internet is one of the most oustanding
and promissing technologies to be applied to improve the quality
of life of mankind.
Despite the fact that several million people already use The
Internet, the vast majority remains marginated due to a variety
of barriers. Having setted in place a critical mass of nodes and
links, the current bottle neck for the true development of The
Internet can be pinpointed: training of end users.
The users conform an heterogeneus mix and therefore require
training which should be tailored to some extent. We present a
conceptual framework based on a segmental analysis of the
different users and propose several curricula to be addressed to
them.
We enphasize the importance of making people aware of the social,
political and economical impact of the so called "Telematic
Neoculture". Non current users should be informed and motivated
about these themas. Non proficient users should receive
complementary training.
New actors should get more and more involved with the harmnonic
development of The Internet: the information providers, the
politicians, the comercial and industrial sector, the mass media,
the International Organizations, among others.
Sharing of experiences and resources, widespread application of
distal education, adult educational techniques, multimedia and
simulated sessions are some of complementary actions proposed.
A promissing strategy is put forward: to make that as many
proficient users as possible "adopt" one newcomer each, in order
to foster their training.
The chalenge resides in the trainee target audience: the whole
World population.
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(Bibliographic references to be inserted)
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